AI Marketing Automation Architect

AI Powered Marketing Automation That Saves You 15+ Hours/Week

I build AI-powered systems that automate campaign analysis, reporting, and optimization — so your marketing team can focus on strategy, not spreadsheets.

15+ Years Industry Experience
$2B+ Revenue Generated
2,000+ Newsletter Subs
10+ Open-Source Tools
$10M Marketing Budget Managed
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The Manual Grind

I build the AI systems and MarTech architectures that transform how enterprise marketing teams operate — from strategy to deployment.

Pulling reports, analyzing campaigns, updating spreadsheets, formatting decks. Every week, the same manual effort.

I've spent 15+ years watching it happen at enterprise leaders like EY, Hitachi Vantara and Michelin. Now, I build the automations that fix it for good.

Solutions

Automated Ecosystems

95% faster analysis

Campaign Intelligence

Stop manual data pulling. Get insights delivered directly to where you work.

  • AI-generated optimization recommendations
  • Automated Google Ads + Meta + LinkedIn analysis
  • Budget pacing alerts before overspending
45min to 2min audits

SEO Audit Systems

Professional grade SEO checks at the click of a button.

  • 20+ SEO factors analyzed instantly
  • Severity-based priority scoring (0-100)
  • Claude AI-powered contextual recommendations
200+ hours saved/yr

Workflow Automation

Custom n8n workflows that connect your tech stack seamlessly.

  • Data flows between GA4, Ads, CRM, and Sheets
  • AI-powered content and ad copy generation
  • End-to-end pipeline: trigger, process, alert
Performance Dashboard

Proven Automation Impact

Aggregated Client Success Metrics
LIVE SYSTEM DATA
Metric Name Performance Result
Manual Effort Reduction 73% (384 to 102 hrs)
Campaign Planning Time 6 hrs to 15 min
Ad Spend Saved (Client Total) $425,000
ROAS Improvement +30%
Conversion Rate Lift +40%
Annual Time Recovered 200+ Hours
Open Source & Custom Builds

Featured Projects

Dynamic Process Re-Engineering Engine

Claude API Python LLM Reasoning Chains EY GDS
Best Innovative Solution — EY FY26

AI-powered consulting engine that replaces manual process redesign with LLM-driven analysis — awarded Best Innovative Solution at the EY FY26 TD-AI Olympiad.

The Challenge

Enterprise process re-engineering engagements were slow, expensive, and heavily dependent on manual consultant hours. Clients needed faster, more scalable ways to identify operational inefficiencies and redesign workflows.

The Solution

Built an LLM-powered engine that ingests process documentation, applies AI reasoning chains to identify inefficiency patterns, and generates optimized redesigned process maps with actionable recommendations.

The Outcome

70% reduction in process re-engineering cycle time across client engagements. Operationalized as a client-facing consulting capability within EY GDS.

AI-Powered Lead Routing Agent

Claude API n8n Salesforce CRM Python LLM Scoring
$3.2M Pipeline Recovered

AI agent that routes high-ticket B2B leads in under 4 minutes — recovering $3.2M in pipeline lost to manual triage delays.

The Challenge

A global media client was generating high-ticket B2B leads ($250K–$2M+) with all leads landing in a generic inbox, creating 24–72-hour manual triage delays. Hot prospects moved to competitors before the right sales rep was notified.

The Solution

Architected a multi-source AI agent using Claude API and n8n that ingested leads from all channels, applied LLM-based intent classification and deal-size scoring, auto-routed to the correct regional team, and created Salesforce records automatically.

The Outcome

Lead response time dropped from 24–72 hours to under 4 minutes. $3.2M in at-risk pipeline recovered within 6 months. Lead-to-meeting conversion improved by 47%. 100% of manual triage overhead eliminated.

Salesforce Marketing Cloud — Real-Time Data Pipeline

Salesforce Marketing Cloud SFMC API Journey Builder Contact Builder Python
38% Email Engagement Lift

Rebuilt a broken SFMC data architecture to cut journey trigger latency from 24 hours to 30 minutes — improving email engagement by 38%.

The Challenge

A B2B enterprise client was running SFMC campaigns on 18–24-hour stale CRM data. Journey triggers were misfiring, nurture sequences hit wrong segments, and duplicate records in Data Extensions created compliance exposure.

The Solution

Redesigned the CRM-to-SFMC integration via real-time API. Rebuilt Journey Builder automations to fire on live engagement signals. Audited and cleaned Data Extensions, eliminating duplicates and repairing suppression logic across all active journeys.

The Outcome

Data latency reduced from 18–24 hours to under 30 minutes. Email campaign engagement improved by 38%. 22% of duplicate contact records eliminated, resolving compliance risk.

Adobe Experience Cloud — Enterprise MarTech Modernization

Adobe AEM Adobe Campaign Adobe Journey Optimizer Adobe Target Adobe Analytics Workfront
19% Conversion Lift

Unified 6 siloed Adobe tools into one connected marketing stack — cutting content production time by 40% and lifting conversion by 19%.

The Challenge

An enterprise financial services client had invested in the full Adobe Experience Cloud suite but ran each tool in isolation. Campaign sends were manual batches with no behavioral triggers. Content production required duplicate effort across disconnected systems.

The Solution

Led full Adobe Experience Cloud transformation: connected Workfront to AEM for end-to-end content production workflow, integrated Analytics behavioral data into Campaign for trigger-based journeys, and deployed Target personalization on key acquisition pages.

The Outcome

Content production cycle time reduced by 40%. Email and push engagement improved by 28% through behavioral journey triggers. 19% conversion lift on key landing pages via Adobe Target. Six siloed platforms unified into one integrated, measurable stack.

Student Recruitment Marketing Automation

Adobe Campaign Adobe Journey Optimizer n8n Python AI Personalization
2× Email Open Rates

AI-powered admissions marketing system that doubled email open rates and drove 22% more qualified applications for a Tier-1 university.

The Challenge

A leading North American research university's admissions team was building campaigns manually — static email sequences with no behavioral personalization, a 3-day production cycle per campaign, and open rates stuck below 18%.

The Solution

Architected a full-funnel student recruitment automation system using Adobe Campaign, Journey Optimizer, n8n, and Python. Built AI-driven content personalization based on program interest, geographic signals, and real-time behavioral engagement triggers.

The Outcome

Email open rates increased from 18% to 34%. Campaign production time reduced from 3 days to 4 hours. Qualified applications grew 22% YoY. International student inquiry-to-enrollment conversion improved by 31%.

AI-Powered SEO Audit System

n8n Firecrawl AI Claude API Google Sheets API
Source Code

An automated n8n system that scrapes pages using Firecrawl AI, evaluates 20+ SEO factors, and uses Claude AI to generate contextual recommendations.

The Challenge

Manual SEO audits required 45+ minutes per page with subjective, inconsistent results.

The Outcome

96% time reduction (2 mins vs 45 mins). Professional reports generated automatically to Google Sheets.

Meta Ads Campaign Analyzer

Meta Marketing API n8n Claude API
Source Code

Automated n8n workflow that pulls campaign data via Meta API, calculates advanced benchmarks, and generates prioritized optimization recommendations.

The Challenge

Subjective interpretation of performance data taking 4-6 hours per review cycle.

The Outcome

Reduced to 15 minutes. ROAS improved by 30% through actionable, data-driven insights.

Google Ads Copy Generator

Landing page URL to complete campaign in 2 mins. 98% time reduction.

GPT-4 n8n
View on GitHub

AI Agents From Scratch

Building ReAct patterns, function calling & memory from the ground up. No frameworks.

Python Local LLMs
View on GitHub

Google Ads Performance Analyzer

Automated weekly reviews, budget pacing alerts, AI-powered optimization recs.

Google Ads API n8n

AI Media Planning Agent

AI-powered channel research, budget allocation, and cross-platform optimization.

Claude API n8n

Competitor Ad Intelligence

Automated competitor ad monitoring and intelligence gathering scraper.

GA4 Traffic Quality Monitor

Automated traffic quality monitoring with anomaly detection and alerting.

The Workflow

How It Works

1

Discovery

30-minute deep dive into your current workflows and pain points.

2

Custom Build

I design a bespoke automation system tailored to your unique stack.

3

Implementation

Testing, handover, documentation, and ongoing support.

Book Your Free Strategy Call
Video Content

AI Marketing Tutorials

Practical tutorials on Claude, Claude Code, Gemini, and AI marketing automation — in Hindi.

Google Pomelli: AI Brand DNA Generator

How to use Google's free AI tool to extract your brand identity automatically.

128 views · 10:11

What are Claude Skills?

Standard Prompting vs Skills — explained simply in Hindi.

128 views · ~10 min

Claude Cowork Plugins

13 AI Skills in One Plugin — complete setup guide in Hindi.

Latest upload
Watch on YouTube
Expertise

About Rananjay

Rananjay Raj Profile

I'm a Marketing Technology and Gen-AI transformation leader with 15+ years advising enterprise clients at global firms including EY, Hitachi Vantara, and Michelin across APAC, EMEA, and North America.

My work sits at the intersection of enterprise MarTech architecture and hands-on AI deployment. I audit broken tech stacks, design transformation roadmaps, and build the AI systems that actually get implemented — from Salesforce Marketing Cloud and Adobe Experience Cloud to custom Gen-AI agents that eliminate operational bottlenecks at scale.

What makes my perspective different: I've done the manual grind since 2010. I know exactly where the pain is, which means the solutions I build actually solve the right problems.

I build with: Claude API, Claude Code, n8n, Python, Salesforce Marketing Cloud, Adobe Experience Cloud (AEM, Campaign, Journey Optimizer, Analytics, Target, Workfront), Marketo, Google Vertex AI, and whatever the client stack demands.

AI & Automation
n8n Python Claude Code Cursor Agentic AI MCP Vibe Coding
Enterprise Marketing
Google Ads Meta Ads BrightEdge GA4 HubSpot SEMRush Ahrefs
Career Highlights
2022 — Present
EY

Marketing Technology & Gen-AI Transformation — Advised enterprise clients on AI deployment, MarTech stack modernization, and automation-driven operating models. Built AI agents and SFMC/Adobe Experience Cloud solutions across APAC, EMEA, and North America. Reduced manual effort by 73%, saved $425K in client budgets. Won Best Innovative Solution — EY FY26 TD-AI Olympiad (Mar 2026).

2021 — 2022
Hitachi Vantara

MarTech & Digital Performance Lead — Ran enterprise MarTech stack (AEM, Marketo, Adobe Analytics, Workfront) for HitachiVantara.com globally. Grew Page 1 rankings 70% YoY. Won BrightEdge Edgie Award — SEO Evangelist.

2019 — 2021
Michelin

Performance Marketing — Delivered 36% MoM lead growth during COVID. Doubled organic conversion rate from 3.7% to 7.2%. Led India, Africa, and Middle East digital operations.

2014 — 2019
QuinStreet

Digital Marketing Manager — Scaled to 60M+ page views. Built and led a team of 7. Led the organization's first CRO program achieving 40% sustained conversion lift.

Recognition

Awards & Credentials

Best Innovative Solution — EY FY26 TD-AI Olympiad (Mar 2026)

EY Global Delivery Services

Awarded at the EY FY26 GDS Consulting TD-AI Olympiad for the Dynamic Process Re-Engineering Engine — an AI-powered system that transforms how organizations redesign business processes. Recognized for innovation, enterprise relevance, and measurable business impact across multiple client engagements.

Achiever Extraordinaire (Mar 2026)

EY — Extraordinary You Program

Recognized under EY's global "Extraordinary You" program for exceptional dedication, perseverance, and high-impact contribution to client success and organizational growth.

BrightEdge Edgie Awards 2021

SEO Evangelist

Recognized for evangelizing SEO across an entire enterprise organization through workshops, training materials, and stakeholder education.

Spot Award — Dec 2024

EY

"Your passion, dedication and hard work always amaze us. Recognizing exceptional contribution to our success."

Education

B.E., Information Technology — Samrat Ashok Technological Institute (2006-2010)

PG Diploma, Advertising — Annamalai University (2019-2020)

PG Program, Data Science & Machine Learning — Caltech (2023-2024)

Certifications

Applied AI Badge — EY Python for Data Science — IBM Certified Scrum Master — Scrum Alliance BrightEdge Professional Google Ads Search Certification Google Analytics IQ HubSpot Inbound Certified Applied Data Science — Simplilearn Digital Transformation Specialist
Validation

What Industry Leaders Say

"Rananjay took charge of SEO/SEM to make his function run autonomously. He has a calm head, is willing to take on challenges and works towards goals meticulously. Highly recommended."

Purav C. Hitachi Vantara

"Rananjay is knowledgeable in SEO and was not afraid to challenge thinking and dig deep to truly find the best solutions. He was a big advocate of SEO evangelizing throughout the organization."

Amy Young BrightEdge

"Rananjay is smart, proactive and diligent leader. He's thorough and his search engine marketing skills have helped Hitachi Vantara website in a big way. His pace on new ideas is faster than most can match implement but he knows what he's doing. I haven't managed him directly but I worked with him very closely on his day to day contributions. Any team does need a player like he is. I wish Rananjay a great future and hope to work with him again."

Nav Thethi Hitachi Vantara

"I have worked with many digital marketers, but none of them have compared with Rananjay when it comes to his incredible talent in data analysis and data-driven recommendations to improve website traffic. In my tenure as Content Head for the website we both were working for, we were extraordinarily impactful, because of Rananjay's talent. Our numbers for year 2017 vs 2016 speak for themselves — website traffic grew a whopping 400% and revenue saw a 30% YoY growth! Whether it was working on SEO optimization of the network of 47 websites, or simply planning digital marketing strategies in the midst of significant pressure, he was critical in ensuring that things moved smoothly! He is definitely an asset to any organisation that aims to grow smart and quick in the digital domain."

Nishatha Abraham QuinStreet

Ready to Automate Your
Marketing Workflows?

Let's discuss how AI-powered automation can save your team 15+ hours per week and transform your marketing operations.

Book Your Free Strategy Call